Principal Advisory

03EngagementPrincipal Advisory

A second brain. Same person, every time.

Some decisions need one person who has made them before and will answer for the advice. Advisory gives you direct, ongoing access to me: architecture review, AI system evaluation, and escalation for the problems your team shouldn’t sit on.

Shape
Ongoing, scoped around your decision calendar
Format
Direct access to Theo — no rotating pool
You leave with
Decisions made, documented, and owned

01 — The problem

The decision that keeps getting postponed

Talent is rarely the constraint. Unallocated senior attention is: the architect is deep in delivery, the CTO is in meetings, and the system keeps growing around assumptions nobody has examined.

  • The same architecture question has survived three quarterly plannings.
  • The team can execute, but nobody senior has time to frame the decision.
  • The last consultant’s deck is still unopened.

02 — What you get

Judgment on tap, accountability in writing

The person on your calls is the person who would build the system, not an account manager with a bench behind them. Reviews end in written recommendations with the trade-offs stated plainly, including the ones that argue against hiring me for anything further.

  • Architecture review of the systems carrying the most risk
  • AI system evaluation: quality, security posture, and operating costs
  • Decision support with written rationale you can forward upward
  • Design review for critical changes before they become expensive
  • Escalation for the difficult problems your team shouldn’t sit on

03 — How it runs

  1. 01

    First session

    The systems, the constraints, and the decisions actually on the table — including the ones nobody has said out loud.

  2. 02

    Cadence

    Recurring sessions plus asynchronous review of designs, documents, and the decisions between meetings.

  3. 03

    Escalation

    The hard problems come to me first — incidents of judgment, not incidents of uptime.

  4. 04

    Handoff

    When advice becomes a build, the Production Build model takes over. When it becomes a ranking of options, the Decision Sprint does.

04 — Proof

2015

Co-founded Cult of Coders

1,900+

GitHub stars on open source

2012

Shipping software in public since

Advisory only works if the advisor still ships. The public record is on GitHub, where the tools I created or maintain carry more than 1,900 stars; client outcomes are in the work section.

05 — Straight answers

  • Is this a retainer with a pool of consultants?

    No. You deal with me directly, every session, every review. When a build needs more hands, the names of the Cult of Coders engineers involved are agreed with you first.

  • Do you replace our CTO or tech lead?

    No — I work for them as much as for the CEO. The role is second opinion, reviewer, and escalation path. Ownership of the decision stays inside your company.

  • How much access do we actually get?

    A cadence we scope at the start around your decision calendar — recurring sessions plus asynchronous review. Deliberately not ‘unlimited Slack access’; vagueness helps nobody when a real decision lands.

Good judgment is cheaper than a postponed decision.

hello@day1.solutions

Other ways to work together

  • AI Decision SprintA ranked answer to what you should build, buy, delay, or ignore, with the running costs attached.
  • Production BuildOne valuable workflow taken from definition into production, with AI, data, integration, cloud, and security handled inside the build.